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Korea expands incentive travel market

The number of incentive travel tourists who visited Korea on 2017 reflects a 25% increase over the previous year.

The number of incentive travel tourists who visited Korea on 2017, excluding those coming from China, reached a total of 183,307 - reflecting a 25% increase over the previous year.

According to Korea Tourism Organization (KTO) CEO Changsu Jung, Korea's incentive travelers from Southeast Asia is experiencing an upward trend particularly Vietnam (56,246 , 90.5%), Philippines (4,855, 128.7%), and Malaysia (16,681 , 27.3%). KTO Meetings & Incentives Team Director Chulbeum Park said, “We have taken several steps to seek new markets and increase the tourist arrivals in Korea. Our major move was to expand the existing support system to attract more incentive groups to Korea last year.”

In 2017, KTO has launched its new corporate meetings & incentive support program and initiated several road shows overseas together with other Korean tourism providers and convention bureaus. 

Tags: Korea, Tourism, Incentive Travel

09-01-2018