IBA2018: A multi-sensory event
4,000 international guests experienced an unforgettable party.
AIM Group International was asked by the Conference Organiser JudyLane ICS to design the Welcome Party of the IBA (The International Bar Association) 2018 Annual Conference held in Rome. The event has received the First Prize at Eventex Awards in the Gala category.
The Welcome Dinner is seen by IBA as a special event to mark the beginning of several days intense work and to create the special atmosphere of international collaboration. As a networking event it has to surprise participants and be memorable, not an easy task as attendees are used to previous prestigious IBA events.
The aristocratic Villa Aldobrandini in the hills overlooking Rome, an architectural and artistic masterpiece, rarely opened to events, was the chosen location for the gala dinner. Taking inspiration from the venue, a sumptuous Baroque feast was re-created, filled with surprises and performances. Everywhere they went, guests came across scenes and artistic performances inspired by baroque grandeur. Take a look at the photos.
The gala dinner in numbers:
2,500 square metres of pavilion
15,000 fresh flowers
75 dancers and artists involved overall
3 fireworks displays
234 tweets & retweets within few hours
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