Here are some of the results of a study carried out by APECATE in August, with its members.

Winners will be announced on November 27th.

The Meetings Show will now be a fully virtual event this October, from 19-21.

Maarten Schram, head and founder of LiveCom Alliance ‑ European Institute for Live Communication, shares with Event Point International some of the work that is being done by the Institute.

How did we find ourselves here? And what do we do about it?

Brand researchers in the Journal of Marketing define brand experience as “sensations, feelings, cognitions, and behavioural responses evoked by brand‑related stimuli that are part of a brand’s design and identity, packaging, communications, and environments.”