Portugal was recently elected, for the second time in a row, as the Leading European Destination by the World Travel Awards.
Tourism figures hit all records in 2017: we overcame the 20 million tourists figure for the first time in hotels, revenues exceeded 15 billion euros (with the highest growth rate of the last two decades), we won the Oscar for best destination in the world. And Tourism created 53 thousand new jobs.
This region is an attractive destination also for the Meetings Industry.
Creating Viseu Arena is much more than - or is not at all - a hardware project.
The most sustainable events are the most efficient and the most reputable, stimulating mindsets more focused on generations' needs.
The success of an event depends on several factors, but there is no doubt that part of this formula is to convince and persuade guests to attend.