Saying that events are important relationship actions, that meetings, congresses and incentives should be part of any commercial organisation or brand's communication and growth strategy, is as helpful as a wet Friday in November.
It is never easy to summarise anything up, in just a few sentences, especially two years of commitment and heart driven Presidency at the ICCA Iberian Chapter, my home away from home, with a truly special and memorable family.
Hosting major international events is of enormous importance for the destination Portugal, so much that it has become a pillar of our tourism strategy.
Portugal was recently elected, for the second time in a row, as the Leading European Destination by the World Travel Awards.
Tourism figures hit all records in 2017: we overcame the 20 million tourists figure for the first time in hotels, revenues exceeded 15 billion euros (with the highest growth rate of the last two decades), we won the Oscar for best destination in the world. And Tourism created 53 thousand new jobs.
This region is an attractive destination also for the Meetings Industry.