I am summarising 5 trends in events for 2018. Or rather the impact of Macro and Marketing trends on Corporate Events.

Tourism figures hit all records in 2017: we overcame the 20 million tourists figure for the first time in hotels, revenues exceeded 15 billion euros (with the highest growth rate of the last two decades), we won the Oscar for best destination in the world. And Tourism created 53 thousand new jobs.

This region is an attractive destination also for the Meetings Industry.

Creating Viseu Arena is much more than - or is not at all - a hardware project.

Let me start by talking about the "Paradox of Choice", a concept to keep in mind for companies and brands.

The most sustainable events are the most efficient and the most reputable, stimulating mindsets more focused on generations' needs.

There is an ongoing change when we talk about technology for events that can transform the way we handle this process.

The success of an event depends on several factors, but there is no doubt that part of this formula is to convince and persuade guests to attend.

To make a success out of your event it is essential to generate high levels of engagement with your guests, before, during and after it.