Strong hosted buyer recruitment for IBTM World 2018
The organisers of IBTM World 2018 have announced strong Hosted Buyer recruitment for this year's edition, with an increase in first-time Hosted Buyers (up 5% this year to 48%) as well as Hosted Buyers from North America (up 5% year-on-year) and Asia (up 2% year-on-year).
Confirmed are buyers from 72 countries, with delegates from globally renowned businesses. Shane Hannam, Portfolio Director, IBTM, said: "Our enhanced Hosted Buyer programme, introduced for last year's event, resulted in us breaking our show record for the number of meetings that took place. We've been working hard to build on that success, taking insights and learnings from our own data and conversations with our customers as we created the programme for this year's event”. Hannam also highlights that "We have a very strong international exhibitor mix this year, with
several major organisations from Asia Pacific and North America either exhibiting for the first time or returning after a hiatus. The event offers a great opportunity for event planners to connect and do business with the very best suppliers the industry has to offer. We're looking forward to welcoming all buyers to this year's event."
IBTM World takes place at Fira Barcelona from 27-29 November.
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