Algarve has the right incentive for business travellers’ wellbeing
Algarve’s incentive industry relies on a great location, with all the resources needed for a retreat from everyday pressures, including high quality and healthy food and a warm sunny weather all year-round. Even for those who wish to avoid the beaches, the region has mountain and nature sites for all tastes, yoga classes, walking trails and other wellbeing activities.
Successful companies want their employees to be happy and the wellness sector is reaping the profits from the corporative shift from material to spiritual. Hotels and resorts in the Algarve are prepared for this rising trend and are actively offering high-end wellness facilities, healthy eating and wellbeing activities to congress and meetings attendees.
Let’s get to know three of them, their insights about this niche and what they are doing to boost their business in the “feel good” industry.
Vale do Lobo
Wellbeing has long become a strong sales pitch for Vale do Lobo, a concept linked with the “new luxury” trend, where customers look for more meaningful experiences instead of focusing on traditional exclusive services and products.
For the MICE sector, something called “bleisure”, a combination of business and leisure, is on the rise, with organisers adding wellness features to their programmes. When looking for a wellbeing solution, Vale do Lobo has all the advantages of its Algarve location. “Not many destinations fully understand the needs of a wellbeing incentive organiser. It is not only about SPA, it is a holistic concept encompassing several different areas including healthy eating, connection to nature, common purpose or active living”, according to Magdalena Osmola, marketing director at the resort.
For those at Vale do Lobo, the Algarve region is an ideal location for wellbeing incentives, thanks to its “stunning natural location”, “active living environment”, “fresh, organic and sustainably sourced food” and a true focus on spiritual activities, like “workshops and classes from pranayama meditation, to reiki healing, guided meditative walks” or even “breathwork sessions”, says Magdalena Osmola.
Vale do Lobo is a staple in Algarve’s luxury tourism and wellbeing seekers can check it out here: www.valedolobo.com/en/vale-do-lobo
Monchique Resort & SPA
The Discovery Hotel Management (DHM) team is highlighting the wellness sector, after dedicating the high season month of August to it at its Monchique Resort & SPA. “We work with specialised operators, that have tailor made programmes”, according to the team, including Cristina Piçarra, senior sales manager at DHM, general manager Duarte Cunha, the scheduling manager for the resort, Jorge Santos, and wellness consultant Janet Shook.
The group has internal know-how for this type of activity and also reaches out to external professionals to give business tourists what they want. “From private yoga lessons, to meditational walks, bootcamps” and trekking adjusted to the clients’ abilities, the resort has something to cater for all needs. The team believes that companies are trying to “value their workers through experiences”, including wellness, over more material incentives.
Algarve’s weather is always a plus for the wellbeing industry, and the team members remember that Monchique is less busy than the rest of the region and makes for a great getaway for those that focus on their mental and physical health. “What we have are mountain experiences”, points out the DHM’s staff, highlighting that these experiences are, by definition, “sustainable” and wellbeing oriented, which is something that makes DHM’s Monchique resort “stand out”. The group owns several hotels in Portugal, including the Monchique Resort & SPA (www.monchiqueresort.com).
The people at Longevity believe that a hotel’s “software” is key to win in the wellbeing for incentives segment. “The hardware is also important, and every hotel can create excellent facilities. However, the secret of wellness lies in the software. It’s not about installation space, equipment or the number of SPA treatment rooms. It’s about the concept, the team, the integrated approach, the solutions, the programmes or the products. In other words, at Longevity, wellness is in our DNA”, says the group’s wellness team.
There are also many points of connection between business tourism and wellbeing. “Activities like team building can be combined with wellness as an incentive – group lessons, healthy cooking workshops, retreats, coaching”, the Longevity Wellness Team points out.
The group believes there are many advantages in operating in the Algarve. “Location and fantastic weather, closeness to health facilities, that complement the offer, the typically Portuguese welcoming spirit. The region has the best features to be a wellbeing reference destination”, according to the team. Longevity is currently dealing with requests that mix incentives and wellness, like “an electric and ecological car launch”. The Longevity group (www.longevitywellnessworldwide.com) operates three hotels in the Algarve, including the brand-new Longevity Health & Wellness Hotel.
For more information, check www.algarveconvention.pt.
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