PCMA heads to Seville for two-day event
The association is expecting 200 participants for a two-day programme to “galvanise the business events industry”.
PCMA, an association of business strategists, based in Chicago, chose Seville, in Spain, to host its second European Influencers Summit (EIS). “The European Influencers Summit is so named to reflect the seniority of attendees who will be at the two-day event. Its purpose is to create a Europe wide 'movement' to galvanise the business events industry towards greater engagement around the importance of business events economically, socially and professionally”, PCMA said in a statement.
The event will take place “from 23-25 September at the Barceló Sevilla Renacimiento hotel and hopes to attract a larger audience than last year with up to 200 participants expected to attend” PCMA added. The programme targets senior-level association executives, CEOs, corporate leaders and professionals and “will ask participants to embrace disruption and inspire unconventional thinking. It will also focus on the role meetings and events can play as a catalyst for business success and economic prosperity for communities, organisations and individuals alike” according to PCMA.
Sherrif Karamat, the association’s President and CEO, said that "whilst we are still a relatively new force in Europe, we are delighted to see the positive response to our leadership here. This summit enables our senior European industry peers to meet and share the wealth of their experiences as well as learn and be inspired by the programme on offer."
PCMA announced also that “set to open the event is Swedish economist, writer and award-winning public speaker Dr. Kjell A. Nordström, who will urge participants to think differently about solving challenges and exploring untapped opportunities to help them become the leaders of positive change within their organisations. Other opportunities in the programme include looking at how data and analytics can help build brand loyalty and engagement”.
Also, “this year the EIS scholarship programme supported by the PCMA Education Foundation, will provide complimentary travel, accommodation and event registration for ten carefully selected applicants from across Europe”, said the association.
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