Industry knowledge vital to event planners’ personal development in 2019

A research carried out by The Meetings Show, one of the most important meetings industry exhibition, has found that learning about the meetings and events sector is one of the most important personal development focuses for event planners over the coming year.

The survey of almost 200 planners found that 18% would be prioritising learning about the industry, while the same percentage would be focusing on development specific to their own organisations, says the press release.

Of those who planned to prioritise learning about the meetings and events industry, more than half specifically highlighted the importance of knowledge of venues and destinations. Other key areas are technology trends, innovations, and suppliers.

Learning new skills also emerged as an important area for development, with 16% of respondents citing this as their priority. Marketing and social media was also top of the mind for the respondents, as was skills like project management, networking, budget management, creativity, negotiation, and leadership and management.

David Chapple, group event director for The Meetings Show, said: “Meetings and events professionals have an incredible thirst for knowledge, so it’s no surprise that so many are keen to further their knowledge of the industry. Event attendees are always looking for something new and exciting, which is why being on top of the latest trends and knowing all about the hottest venues and destinations is vital”. He also adds: “The results of this research will play an important role in our development of the education programme for The Meetings Show 2019, ensuring we cover the topics that are most important to our audience”. 


Tags: Knowledge, The Meetings Show