The Business of Events with extended program

A first international event and a new venue for one of the major events in the series are among the news.

Created to support and promote the UK event industry, The Business of Events has announced a broad program and some news.

The Business of Events Global Policy & Practice Forum - which is partnered by IBTM, the Barcelona Convention Bureau and the PCMA - will take place on November 18th at the Seventy Hotel in Barcelona. The meeting will focus on the medical and health care segment and will be attended by various destinations and convention bureaus.

About the Senior Leadership Forum, the organisation refers that after two successful years at the QEII Centre, the event will take place this year on November 6th at the Mermaid London. The meeting will review the recently announced Tourism Sector Deal and Business Events Action Plan.

“The Business of Events series becomes the perfect platform for senior leaders to analyse the meeting and event industry. This is an excellent opportunity to start talking about the new Tourism Sector Deal and the International Business Events Action Plan and what it means for the industry. These are truly exciting times for the UK meeting and event industry,” says Michael Hirst, president of the Events Industry Board, in a press release.

This year's London edition includes a new parliamentary debate, organised in association with the All Party Parliamentary Group for Events. Other forums will be held in Wales (at the newly opened ICC Wales in Newport on 12th November) and in Scotland (at the National Museum of Scotland in Edinburgh on 26th November).

“At this important moment, with our new vision that business events make Scotland a better place for everyone, it is fitting that the first Business of Events Forum in Scotland be held in a contemporary venue at Edinburgh's historic National Museum of Scotland. We look forward to welcoming our senior leaders in the business event community and discussing how together we continue to have a vibrant and successful industry,” refers Neil Brownlee, Head of Business Events at VisitScotland.

Tags: The Business of Events, Events