Russian Copper Company's technology pavilion
Russian Copper Company wanted to raise its stake at the Innoprom - International Industrial Trade Fair, which was held in Ekaterinburg, Russia, to another level.
In last year's edition, the company presented a two-storey pavilion, with exhibition areas, meeting rooms and a bar, using technology to wow visitors.
The Russian Copper Company stand won the first prize in the Trade Show and Technology Use categories at BEA World. And rightfully so. Just outside, two eight-metre-high LED screens attracted attention, displaying images of the copper-metal DNA chain that played a central role in the structure. And also a "kaleidoscope" area where visitors could enter and take original photographs.
Inside the pavilion, a functional environment, balancing aesthetics and technology, with a kinetic column with five metres in the centre. Around it, a spiral staircase took visitors to the first floor, with technology present in all around the stand.
Watch the event's video here.
Client: Russian Copper Company
Agency: Illogic Srl (contractor) and Simmetrico Srl (creativity and production)
BEA World Awards: 1st Trade Show and 1st Use of Technology Prizes.
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