Case Studies

Summer Universiade Taipei: tradition and modernity to celebrate Taiwan

The opening ceremony of this multi-sport event won the People's Choice Award at BEA World.

The opening ceremony of Summer Universiade Taipei 2017 was the largest multi-sport event ever held in Taiwan. The event's 29th edition won the People's Choice Award at BEA World.

A team of more than 250 producers and a thousand professionals on the ground shaped this event that combined various artistic expressions and technology, transforming Taipei Municipal Stadium into a real theatre. The idea was to celebrate Taiwan's past, present and future in a journey of culture, beauty, creativity, colours, and magic.

In the centre of the stadium, an area of 1,200 square metres covered with high-resolution LEDs was the stage for 3,500 performers, who presented dynamic and artistic moments in a fusion of tradition and modernity. The big torch in the stadium was lit by baseball star Chen Chin-Feng, the first Taiwanese player in MLB - Major League Baseball.

Watch the event's video here.



Client: Taipei City Government, Taiwan

Agency: Interplan Group, with Elements Entertainment Gmbh (consultant for creation and production)

BEA World Awards: People's Choice Award

Tags: Taipei, Interplan Group, BEA World