Tag: ROI

Corporate events are often thought of as just a part of marketing or admin costs. But they are investments, we spend the money because we expect more value in return, either by increasing sales or making the organisation more effective.  

During the session, Carlos Brito, the chairman of the Board of Directors of the Association for the Museum of Transport and Communications, highlighted the importance of the study to assess the real importance of the congress center in the Portuguese economy.

The performance of the Brazilian hotel industry during the first half of 2014 benefited from major events