In our industry, we’ve become accustomed to measuring success by polite applause, well edited videos, and satisfied customers. And yes, that’s important. But is it enough?
The Attica region in Greece showcased its credentials for the MICE sector at IMEX Frankfurt, highlighting its accessibility, the diversity of its venues and the opportunity to combine business and leisure all year round.
The full event lifecycle – from planning and delivery to long-term impact – will take centre stage on 9 July with The Event Gap.
03/07/2026
Registration is now officially open for IBTM World 2026, inviting the global business events community to secure their place at one of the industry's leading international trade shows.
29/06/2026
IT&CM Asia and CTW Asia-Pacific 2026 will deliver an enhanced education programme featuring new industry collaborations, specialised learning tracks, and immersive destination experiences.
30/06/2026
This new reality brings with it an acronym that is important to know: AEO — Answer Engine Optimization.
29/06/2026
Entries are now open for BEA World 2026, which will take place on 26 and 27 November in Venice, Italy.
29/06/2026
Organised by the AIP Foundation, the 37th edition of BTL – Better Tourism Lisbon Travel Market will take place from 3 to 7 March at FIL – Parque das Nações.
29/06/2026
From artificial intelligence to real emotions, the executive director of Bop argues that the future of events lies in authentic human connections and meaningful experiences.
28/05/2026
New research released by the International Association of Professional Congress Organisers (IAPCO) at IMEX Frankfurt 2026 shows that geopolitical conflict, policy changes and socio-political instability are having a growing impact on the international meetings and conferences industry.
26/05/2026
IBX and MPI Latam have announced a long-term strategic alliance focused on one of the most significant untapped opportunities in global MICE: Latin America.
26/05/2026
The Thailand Convention and Exhibition Bureau (TCEB) unveiled the new brand MaxiMICE Thailand – From Potential to Exponential.
22/05/2026
Unearth, a new MICE forum will launch in the Faroe Islands in October 2026, bringing together senior buyers and suppliers from across the global MICE industry.
08/05/2026
C2 Montréal could be ‘just’ a business conference, but despite featuring speakers, workshops and networking, it is the way everything unfolds that makes this event a benchmark in terms of innovation and creativity.
28/04/2026
Copenhagen Convention Bureau launched The Copenhagen Risk Navigator – International Strategies and Tools for Business Events, a practical toolkit of 14 risk management tools.
Cascais, Portugal, long admired for its scenic coastline and vibrant cultural life, is now staking its claim as a multi-hub destination for international business events and incentive travel.