FITUR 2019 with a new B2B area dedicated to MICE

A networking tool focused on incentives, meetings and business travel tourism, providing FITUR exhibitors with the chance to establish contact with 100 highly-qualified international executives.

In its permanent quest for specialisation and to promote key segments for the tourism industry, FITUR 2019 will host a new B2B area focusing on MICE tourism, under the name FITUR MITM – Mice & Business. The new are is organised in collaboration with the MITM Events specialist company GSAR Marketing. The format includes 30 pre-established meetings between exhibitor companies and buyers (corporate, incentives companies, event and conference organisers and international associations).

Organised by IFEMA, the next edition of FITUR will be held from the 23 to the 27 January, at Feria de Madrid.


Tags: FITUR, Meetings Industry