IBTM launches new trade show
IBTM, part of Reed Travel Exhibitions, has announced the launch of a new event: IBTM Asia Pacific.
The exhibition will take place on 6- 8 April 2020 in Singapore at the Marina Bay Sands Expo & Convention Centre and joins IBTM’s existing portfolio which includes IBTM World in Barcelona; IBTM Americas in Mexico City; IBTM China in Beijing; IBTM Arabia in the UAE and IBTM Africa in Cape Town.
In a press release, IBTM Asia Pacific states that it “will bring together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking”.
Shane Hannam, Portfolio Director, IBTM, commented: “Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the region’s business events industry is expected to see the highest growth rate in the world to reach $441.1bn by 2025*. It’s a market we know very well, and our research has shown that there’s genuine demand for a regionally focused event, both from our existing customer base, but also from the industry in general. It’s an exciting new addition to the industry calendar not only for IBTM, but also for the wider business events market.”
Senthil Gopinath, ICCA CEO: "We congratulate IBTM on the launch of this new platform in the Asia Pacific region. ICCA's global membership is always looking for new opportunities to meet international associations and key stakeholders in the meetings industry and we are delighted to collaborate with ICCA's long-term Business Partner on IBTM Asia Pacific. We wish the team all the best with the expansion."
IBTM Asia Pacific will be helmed by Event Manager Michael Jones, who has been with Reed Exhibitions for almost six years.
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