The meeting industry coronavirus silver lining
Despite the terrible impacts of the coronavirus on the meeting industry, there’s a silver lining.
Hear me out!
There’s no question times are hard. The coronavirus pandemic has already devastated lives and businesses globally, and we don’t know how much worse things will get. The meeting industry is reeling under a wave of cancellations, postponements, and uncertainty. All my short-term facilitation and on-site training engagements have been cancelled — and I’m lucky in comparison with colleagues who are struggling with the significant financial impact of the loss of work, deposits, and income that a few months ago looked secure.
Consequently, in the short term, the situation looks bleak. In addition, no one knows what “short term” means right now.
In the long term…
Unfortunately, it currently looks like one potential short-term improvement outcome, containment, will not be successful. In the long-term, however, the current turmoil caused by the spread of COVID-19 is likely to subside. The development and introduction of an effective and affordable vaccine may bring the virus under control. Or, enough people may get COVID-19 and develop an immune response, leading to herd immunity.
Eventually, the coronavirus is most likely to either burn out, or return seasonally, like influenza.
So what’s the coronavirus silver lining?
I believe there are three silver linings that are long-term positives for the meeting industry.
1. Online meetings will replace many broadcast-style meeting sessions The dramatic cancellation of face-to-face events has led to an immediate focus on replacing them, when possible, with online meetings. This focus is welcome, because online technology can and should replace the lecture-centric components of conventional meetings.
2. Online meetings process technology will improve In my opinion, we can significantly improve online meetings process technology. The pressure to find a replacement for face-to-face meetings may speed the development of technology process for connection that current platforms lack.
All major online platforms support broadcast-style meetings. In small meetings, any meeting participant can become the broadcaster of the moment by speaking. As in face-to-face large meetings, this speaker-switching mechanism doesn’t work with a large group without central control over who, or how many, can speak at any moment.
What online meeting technology currently ignores or implements poorly is participant-initiated small group voice or video chat discussions of the kind that happen at face-to-face meetings. Although some platforms implement breakout groups, they are generally limited in number, and platform facilitators initiate them rather than participants on an as-needed basis.
Hopefully, a pressing demand for virtual meetings that can provide the spontaneous interaction and connection possible at face-to-face meetings will spur development of connection-centric online meeting technology features.
3. We will better understand the true value of face-to-face meetings Right now, the human race is responding to the short-term devastating effects of coronavirus by implementing social distance. We are rapidly curtailing the ways we get together for entertainment, education, and the thousands of other reasons we meet.
But human beings do not thrive long-term on social distance; rather, we want and need social existence. Over time, restricting meetings to online modalities will make us aware of what they lack: personal connection and engagement around pertinent content. Consequently, the meeting industry will better understand the unique possibilities that face-to-face events can provide. And, perhaps, we will become increasingly open to the value of human process technologies that allow meetings to become what participants actually want and need.
By Adrian Segar, Conferences That Work
Latest in Opinion