BTL 2025 with “historic figures”

# tags: Events , BTL , Exhibitions

The 35th edition of BTL - Better Tourism Lisbon Travel Market ended with “historic figures”, the organization said in a statement.

BTL 2025 registered a total of 82,000 visitors - “the highest number ever” -, had 1,500 exhibitors occupying an area of 50,000 square meters, with more than 100 international destinations represented, more than 600 parallel events on the program and more than 300 direct sales points.

This edition of BTL saw an increase in several indicators, such as the exhibition area (up 7%), the number of international destinations represented (24%), the number of international exhibiting companies (11%), the presence of associations and municipalities (18%) and the accommodation sector (15%).

“It was extremely gratifying to see from our exhibitors that once again BTL fulfilled its mission, generating new business opportunities, strengthening strategic partnerships and inspiring thousands of visitors to choose their next destinations,” said Dália Palma, the event's coordinating manager, in the press release.

The hosted buyers program, developed in partnership with TAP and Turismo de Portugal, also exceeded expectations, promoting more than 3,800 business meetings between the more than 200 buyers present, from 42 countries, and the more than 500 companies participating in the program.

BTL also highlights the public's great interest in the two new thematic areas, which made their debut at the fair this year: BTL Weddings, dedicated to wedding and honeymoon tourism, and BTL Wellness, focused on wellness and health tourism.

The first days of BTL were dedicated exclusively to professionals. A survey of more than 400 professionals in the sector reveals the importance of BTL in the B2B segment, with 90.9% saying that BTL will boost their business and 99.7% recommending the fair to other tourism professionals.

The date for the next edition of BTL is now known, and it is scheduled for February 25 to March 1, 2026.