iMotion rebrands and bets on the global market
27/02/2025
The events agency iMotion has a new image and announces that it is joining the BEIC - Business Event Industry Club.
iMotion Events has a new image and signature: “Creators in Action” and is focusing on the international market with the announcement that it has joined BEIC, a club of international agencies in the events industry.
iMotion thus becomes “the first national agency to join this prestigious club, placing Portugal on a level of greater global visibility for attracting major international events, something that has a direct impact on the economy and the tourism sector”, a statement reads.
Strengthening its presence in Europe is one of the main objectives of the strategy for the next three years, with emphasis on key markets such as Spain, France and Germany, where it already operates. Joining BEIC offers iMotion Events “a platform to establish strategic partnerships, compete globally and generate new business opportunities, placing the Portuguese agency side by side with some of the biggest and best event agencies in the world, such as Vok Dams, Jack Morton, Meet Marcel, Acciona Cultura or Daymakers, among many others,” says the agency.
“It was one of our biggest goals and it couldn't have been achieved at a better time. We've just launched our rebranding, with a new image and signature that reflect our team's unique ability to create and execute, and we're heading to new geographies, bringing more and bigger events to Portugal. Joining the BEIC Club is a great responsibility and validation of our work and the solidity with which we have consistently presented ourselves to the market over the last 18 years,” says Angelina Castel-Branco, Partner and founding partner of iMotion Events.
With almost 20 years' experience, iMotion has been growing in recent years and expects to grow by around 20% by 2025, supported by its national operation and its entry into the global market.
“The events sector has evolved profoundly, and we believe that the way forward is a perfect fusion of creativity, technology and emotion. We are more and more storytellers and architects of great brand moments. From the creation of an idea to the final applause, we offer nothing less than the extraordinary. If in our day-to-day work at iMotion Events we were already positioned in this direction, now we have a new image that reflects exactly this vision,” says Angelina Castel-Branco.
Founded in 2006 by Angelina Castel-Branco, Patrícia Gueifão and Rodrigo Cordeiro, the agency currently has more than 30 employees.