The challenge of organizing corporate events for five different generations

# tags: Events

As event managers, it's normal, and even important, that our style, our aesthetic and our artistic references are reflected in the events we plan.

However, the events are a little bit ours, but they're not for us.

With five generations at play -Silent Generation (born before 1945), Baby Boomers (1946-1964), Gen X (1965-1980), Millennials (1981-1996) and Gen Z (1997-2012) - brands and event managers face the challenge in 2025 of designing events that involve everyone.

The percentage of employees belonging to the Silent Generation is very low, but it's not that unlikely to come across guests from this age group at events. They have more conventional tastes and respect traditions, prefer face-to-face communication, have some physical limitations, prefer seated formats and have more specific catering tastes.

Baby Boomers are in the retirement phase, but are still very active in company life. They are comfortable with technology, but still prefer physical forms of documents, like to relive the past through tribute bands and value traditional food with a gourmet touch and good quality.

 Gen X now occupy the highest leadership positions in companies and are in the phase of combining personal and family life with work. They are very comfortable with the use of technology, prioritize venues that offer the possibility of combining work and leisure, like efficiency and structure in the construction of the program and value healthy food options.

Millennials are the generation that values a unique experience. They like unlikely venues, such as art galleries or industrial spaces, are clearly driven by sustainability issues and like to feel that they have a voice and are part of it, for example, through Q&A moments with the session speakers or interactive workshops.

Gen Z, on the other hand, was born in a completely digital age. They live side by side with technology, are influenced by social media and have a shorter attention span, so they prefer presentation shots and content. They appreciate the personalization and variety of catering choices for various diets and opt for the consumption of non-alcoholic drinks. It's impossible to ignore this generation - the age of event guests is expected to continue to fall.

Based on the specific characteristics of each generation, it is essential to understand what they value, how they communicate, how they express themselves, how they view career building and the balance between work and personal life.

 Planning an event for five different generations requires a balance between tradition and technology, simplicity and modernity, inclusion and personalization. It's about understanding the differences and finding common points of interest.

We return to one of the fundamental aspects of our approach to events - the importance of knowing your audience in order to better trace the participant's journey and create authentic, memorable experiences that will last in our guests' memories.