Portugal hosts new Peugeot world premiere
26/10/2018
Portugal is once again the chosen destination for the world premiere of a new Peugeot model, this time introducing the new Peugeot 508 SW. This international event, which will take place in Lisbon, will gather around 500 journalists from 31 countries who will be able to perform dynamic tests of this new model between 19th November and 7th December.
This is the fifth time that Peugeot has chosen Portugal for a global presentation of a new model: Peugeot 208 (in 2012), Peugeot 308 GT and 308 GTi by Peugeot Sport (both in 2015) and Peugeot 5008 (2017). This year, they are presenting this 508 SW variant, which will hit the market next spring.
Among the factors that have influenced the choice of brand managers are the Portuguese hosting quality level, roads where the new model's dynamic features can be tested (routes between Cascais, Sintra Mountains and Lisbon), hotels in the region, and mild climate, Peugeot said in a statement.
