Immersiv Studios reveals the trends for brands in 2025

# tags: Brands , Brand Activation , Events , Technology

Immersiv Studios' report on brand experiences highlights the importance of creating emotional connections with consumers.

“In 2025, brands must take advantage of the rapid evolution of XR and AI technologies to remain competitive and relevant in an ever-changing market. By creating immersive and personalized experiences that combine digital and physical spaces, brands can establish stronger emotional connections with their consumers.”

This is one of the main conclusions of the report “Technological Trends Redefining Brand Success”, published by Immersiv Studios, a company specializing in the creation of Virtual Reality, Augmented Reality applications and gamification solutions.

Aimed at technology, retail and marketing professionals, the report addresses “the latest technological insights that are shaping the future of industries and driving innovation in 2025”.

“The key to success will be innovation - brands must embrace emerging technologies, experiment with creative practical applications and offer unique experiences that make customers feel seen, heard and valued,” says the report.
According to Immersiv Studios, “those who follow this path will not only lead the transformation of retail, but will also build lasting relationships with customers, which will be reflected in their growth in the coming years.”

There are five suggestions for brands in 2025 included in the report: they must remain agile and open to experimentation with new technologies; prioritize authenticity and emotional connection; adopt omnichannel strategies; foster trust with consumers; and boost personalization.
The Immersiv Studios report can be downloaded here.