Local by Clube Viajar: a new identity, the same dedication

# tags: DMC

Clube Viajar's DMC department has a new identity: Local by Clube Viajar, which aims to reflect a philosophy of proximity.

The new name and visual identity are intended to better reflect the team's mission of connecting clients to the people and culture of Portugal, with a local touch. Local represents the team's dedication to creating memorable and personalized experiences for luxury events, tailormade incentive programs and corporate meetings.

“This new identity is born out of a desire to strengthen our connection with our clients, offering them the best of Portugal in an authentic and innovative way,” explains Mariana Morais, Local's commercial director, in a press release.

“We believe that every event or trip should be more than an experience - it should be an immersion in the flavors, stories and traditions that make Portugal so special,” she adds.

Part of the Clube Viajar group, with over 30 years' experience, and a member of Lufthansa City Centre since 2020, the team guarantees to offer the same standards of quality, personalized service and authenticity, but now under the Local brand.

“For some time now there has been a desire to freshen up the brand, including its visual component, in order to better reflect our evolution, align our identity with who we are and our commitment to excellence,” says Mariana Morais.

Local by Clube Viajar has a new website, which can be visited at www.localdmc.pt.